Devising solutions to identified opportunities and challenges requires creativity and experience on multiple fronts. Traditional approaches, application of proven methods or adoption of the latest
innovations all benefit from a perspective of historical involvement with similar circumstances and the ability to demonstrate possible outcomes based on prior experience and insight. Properly interpreting
the evaluation data and generating the ideas that lead to strategy and the subsequent hard tactics is the formula for capturing upside, solving problems, avoiding future pitfalls and creating momentum.
Many of the issues and challenges that arise out of
day to day operations
have been encountered and solved by someone somewhere. Often the solutions are simply a matter of researching the options
and adopting or modifying accepted industry procedures or standards to your particular circumstances. Conversely, fundamental changes in an operating paradigm may require extraordinary innovation and a
complete redesign of the model. Scenarios would include unique locations, service methods, back of house production, supply chain logistics and social media marketing. Technology, a growing presence within
the service sector, offers new approaches to productivity, marketing and loss prevention.
Less tangible concerns relating to branding, points of distinction and differentiation require a firm understanding of current and potential demand. In the event of growth, acquisition,
revitalization or re-organization, there are essential considerations prior to committing financial resources. Some are academic tactics but many are heavily influenced by people, both guests and employees,
who create the aura of the brand.
